Farewell, FHM. Goodbye, Zoo.

The time of the lad mag is over.

Changing media consumption habits, political correctness and the easy access to racy content online have made the printed lad mag a dinosaur in the media landscape, with former British stalwarts FHM and Zoo being the latest print titles to go extinct.

Having worked as managing editor in two lad mags that have closed myself, I truly commisserate.

RIP, FHM. RIP, Zoo. RIP to every magazine that served as a best friend, aider and abettor, instructor, enabler, informer, entertainer and influence to every lad around the world.

Why Articles Go Viral

Neil Patel has a tremendously insightful piece on why an article goes viral. Here’s the link.

Natalia Moon Rising

On the cover of this month’s issue of UNO Magazine is Australian stunner Natalia Moon. She’s well on her way to become a household name in the Philippines, thanks to her charming use of the Filipino language and her eyeball-grabbing viral YouTube video singing Pusong Bato. Check out the video below.

UNO 95 is available at major branches of National Bookstore, Powerbooks, Fully Booked and 7-11. 

Grid #3 and the SwissAir Poster Book

Recent hauls include the latest issue of Grid and a collection of Georg Gerster’s iconic Swissair posters.

Grid is on its third bi-monthly issue, this time focusing on three of the Philippines’ key urban destinations: Makati, Cebu and Dumaguete. The cover features one of the few local DJs I truly respect, Christina Bartges (aka Miss Badkiss) and reminds me of a similar shoot for Maxim I did years ago on the roofdeck of ABS-CBN, also with Badkiss. Haven’t had time to read the mag yet so I am looking forward to a lull in my workload.

The Swissair poster book I’ve wanted for quite a while and features the drop-dead aerial photography of Georg Gerster, where he captures places not really as places but as strong graphic design elements. Glad I found this on the cheap at Book Sale.

Here's a peek inside the poster book.

Workspace Makeover

My wife has been fixing up our shared office space at home. Here’s what she did to my workspace. Nice, no?

The 3 Employees You Should Fire Immediately

Here’s a quick article on management that makes perfect sense: 3 Employees You Should Fire Immediately.

Here’s the list:

1. The Drama Queen
2. The Victim
3. The Nonconformist

I’ll leave it to you to follow the link to read the whys. It’s fast reading that any manager, whether in the creative industry or not, should seriously consider. 

I know I’m keeping this in my head for my next management position. 

Thanks to my publishing buddy Paolo over at HOLA for sharing this. 

 

 

The Covers Yellow

You’ve got to admire Bloomberg Businessweek. Their covers and feature stories are so well-designed and well-executed that even someone who doesn’t care much about world finance, like me, finds it interesting enough for an impulse buy.

UNO #89 Cover 2

Our second cover for Issue #89 features model-mom Kit Barraquias.

UNO #89 Cover 1

Time flies fast when you’re having fun, but it flies even faster when you’re working your ass off.

I’m back in the men’s magazine biz, managing the day-to-day editorial work in UNO Magazine. It’s not all boobs and butts all day — that novelty wears of rather quickly. It’s a lot of sleepless nights, missed weekends, hair-pulling and copious amounts of coffee, but the editorial life is the life for me.

You’ve Got to Move It Move It

Here’s something I helped put together under Ampersand Media: MOVE. This accompanies the launch of the fitness store, also named MOVE, in Bonifacio High Street.

The magazine functions as a health and fitness resource, with news on the latest fitness trends, techniques on exercise and dieting, and a catalog of the latest merchandise available in the store.

Coach Jim Saret works out with his wife.

Rubber band fun.